The popularity of the humble cotton tote has been on a steady increase since 2007 when designer Anya Hindmarch teamed up with Sainbury’s in a bid to encourage a more eco friendly approach to carrier bag use. Her canvas ‘I am not a plastic bag’ tote sold out within an hour. The amount of people who actually used their purchase to lug home their weekly shopping is probably close to none (they still retail on Ebay for around £100) but they were instrumental in fuelling the tote movement.
It’s not difficult to see why they’ve become so popular, particularly in recessionary times. Affordable, conscious and democratic they represent one of those rare times in fashion history where you can rock the same accessory as your favourite celebrity whilst spending next to nothing.
Synonymous to a wearable social media post it communicates an opinion, brand allegiance or that invite only launch event you attended last night with all the free cocktails. Not only that but it’s also practical; gym kit, shopping spree, laptop? Miraculously it all fits, and they’re perfect advertising real estate without being a tacky tube ad.
Here at 3rd Rail we’ve had the pleasure of printing bags for some pretty cool people and brands including Skull and Heart, Malarko and The Guardian. Though the word ‘tote’ conjures up your average canvas shopper there are actually a whole host of blank options on the market which we can help you source from hardwearing jute bags to heavy weight pocketed canvas styles all available in a variety of colours. In terms of adding another piece into an existing collection they’re a no brainer especially with the introduction of the 5p carrier bag charge. With the Christmas season looming they’re a great way of including a lower priced item in your shop or market stand.
During the month of November we’ve been offering a discount on all screen printed tote bag orders. If you’re feeling inspired there’s still time to take advantage of this, just drop an email through to firstname.lastname@example.org for more information or to request a quote.