This year Black Friday falls on 25th November and it will mark the start of the 4 busiest weeks of the year for most retailers. A trend from across the pond which has grown significantly in popularity here in UK since the Credit Crunch is now the biggest day of trade for many stores. The flip side is that shoppers have come to expect discounts and are unlikely to spend much money in the first half of November. This isn’t necessarily a bad thing as it means you still have 3 weeks left to prep so here’s our list of top tricks to get your brand is ready for the Christmas rush.

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