London Fashion Week came to a close last Wednesday so as is customary we’ve compiled a list of our favourite trends for Spring/Summer 17 with a particular focus on looks that will be easily adaptable for smaller independent labels and brands that create collections using primarily ready-made garments. We’ve also included links to relevant blank garments to make planning that SS17 collection a little bit easier.
It’s pretty obvious we love screen printing and we’re quite sure that a lot of people would feel the same if they had the chance to try it. In order to engage and stimulate an audience brands and event organisers are having to come up with more and more unique ways to capture their attention whether it’s cocktail tasting, a performance or free products. We’ve been providing a live print service for the past few years however have seen a significant increase in demand over the past 12 months and it’s a not surprising. Not only is it a great way to make your event unique but you’ll also be adding an interactive creative element whilst getting them kitted out branded merchandise which they’ve printed themselves and are therefore less likely to put in the charity bin after 2 weeks.
We’ve been working with 4649 Worldwide ever since their very first collection and it’s been great to see the streetwear brand grow into the success it is today. It’s been spotted in numerous music videos, released a catalogue of podcasts and been featured as a pop-up store in Topshop’s flagship Oxford Circus branch. We caught up with creative director Yumi for a well overdue chat.
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