Starting your own clothing label is an expensive business and the products are only one part of the cost. Advertising has never been cheap but there are ways you can get the word out to potential customers and make a significant impression without spending a penny. Here are our top 5 tricks on how to promote your brand online for free.
Centre chest, jumbo, all-over – what does it all mean? T-shirt printing lingo can get a bit complicated sometimes but these terms all refer to artwork sizing i.e. the ‘where’ and ‘how big’ of your design on screen printed garments. This is a handy guide to our most popular options which should hopefully make things a little clearer.
London Collections: Men drew to a close yesterday after a weekend of showcases, catwalks and celebrity appearances. Though only 4 years young the event has firmly established itself as one of the key dates in the international menswear calendar “emphasising both the creative and commercial importance of British brands and emerging talent”. For anyone thinking ahead and seeking inspiration for their own collection here’s an overview of the key trends that have dominated over the last 4 days and which will determine what you’ll be wearing come September 2016.
The new year might have you thinking about fresh collections and ways to push your brand forward. In the busy independent clothing label market sometimes an original design alone is not enough to set you apart, that’s where speciality screen printing inks come in. Here’s a little breakdown of some of the most popular options available here at 3rd Rail.
2015 has been a busy year for 3rd Rail with more projects passing through our studio than ever before. From exciting collaborations and exhibitions to jobs which have forced us to really push the boundaries of screen printing all in all we’re pretty happy with how this year has turned out and theres no slowing down for 2016. Here’s a look at some of our favourite t-shirts from the last 12 months.
A steady buzz has been building around the release of the 7th instalment from the Star Wars franchise since the first trailer popped up the internet back in November 2014. It reached its peak in the form of full blow light sabre mania on 16th December when the European premier hit London’s Leicester Square and judging by the subsequent reviews the hype around The Force Awakens is completely justified. Leading UK newspapers including The Guardian and Telegraph have awarded it 5 stars with film critic Robbie Collin stating that “the magic is back.” Across the Atlantic the weekend saw it smash the North American record for biggest box office debut with sales hitting a staggering $238m and tickets reportedly selling at a rate of 1 per second (insert shocked emoji face here).
Screen printing for independent clothing brands really keeps our job interesting. It’s extremely rewarding to see someone progress from a small run of their first design to a full blown collection and we love helping facilitate the growth. You may remember our previous post about 5 Ways To Set Your Streetwear Brand Apart From The Rest but what if you don’t have a brand yet and you’re only just taking the first tentative steps on your design journey? We spoke to some of our customers who have managed to successfully launch their own lines by incorporating screen printed garments and asked them:
Our all-over printing service is one that sets 3rd Rail apart from other t-shirt printers. We got textile designer Michelle Fifis to give us her insight into the process as well as sharing some top tips on how to create designs that will ensure a successful finished garment.
You may remember our post two weeks ago announcing our collaboration with street artist Malarko to create the second in a series of quarterly limited edition t-shirt packs. The 3rd Rail x Malarko boxes will go on pre-sale on 03/12/15 with general sale set to launch on Monday 14th December. To celebrate we’re giving 15 of the 75 available packs away in a contest.
The popularity of the humble cotton tote has been on a steady increase since 2007 when designer Anya Hindmarch teamed up with Sainbury’s in a bid to encourage a more eco friendly approach to carrier bag use. Her canvas ‘I am not a plastic bag’ tote sold out within an hour. The amount of people who actually used their purchase to lug home their weekly shopping is probably close to none (they still retail on Ebay for around £100) but they were instrumental in fuelling the tote movement.
52-56 Verney Road
Bermondsey
London
SE16 3DH
Email: sales@3rdrailclothing.co.uk
Call: 02072310866
Find us:
52-56 Verney Road
Bermondsey
London
SE16 3DH
Email: sales@3rdrailclothing.co.uk
Call: 02072310866
