Brand Feature – Roughens

roughens-logo

Tell us a bit about your brand, the history and the ethos behind the Roughens.

Roughens is a new start­ up clothing brand that’s based in the South of the UK. We’ve got our debut collection LA x London dropping soon.
The ethos was nailed before most other elements; bold yet minimal pieces with a strong respect for garment quality and aesthetics. (more…)

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How to start a T-shirt brand.

Tips to help your fashion label take-off and... Fly!
Tips to help your fashion label take-off and… Fly!

Having a successful T-shirt brand is the promised land that many of our customers aspire to, and there’s a huge number of factors to take into consideration when planning and developing the business plan for your very own label.

Getting word out to your potential consumers is a mammoth task in itself, but I’m not going to touch upon this aspect of the challenge here because that’s not really our field. What we at 3rd Rail do have an in-depth knowledge of however is the production side of this particular juggling act. We’ve printed for a huge number of fledgling brands over the years – and it’s always interesting to see the ones who make a real success of it, and the ones that don’t. What is it that makes some clothing labels take-off and fly and some nose-dive into the abyss? Keep reading and we hope to be able to offer up some clues to help you spread your wings and sail into blue yonder….
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How do I get the colours right from computer screen to screen print?

someone flicking through a pantone book with a print carousel in the background
A well used pantone book

Our tech overlords (Apple, Samsung et al) are churning out millions of identical screen clad devices all the time for our pleasure, and despite the odd grubby finger-print, smart phones, lap tops and tablets, all offer fantastically clear viewing apparatus for you to create your treasured designs. Now with the introduction of cloud computing, where it’s possible to experience the same environment from screen to screen, you would be forgiven for thinking that the colours would stay consistent as you move from device to device, wouldn’t you…? Well, take it from us (because we’ve learnt the expensive way) that this isn’t the case. (more…)

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