As a brand owner, creating apparel and t-shirts can be a great way to increase brand awareness and create additional revenue. However, it’s important to approach the process thoughtfully in order to create a successful product line. Here are the top five things to consider when creating apparel and t-shirts for your brand.
1. Brand Identity
Before you start designing apparel and t-shirts, it’s important to understand your brand identity. This includes your brand’s mission, values, and target audience not to mention aesthetic. Your apparel and t-shirts should be a reflection of your brand and appeal to your target audience.
To ensure your brand identity is reflected in your apparel and t-shirts, consider factors such as colours, typography, and the design aesthetic that appeals to your market or niche. These should also be consistent with your brand’s visual identity.
When creating apparel and t-shirts for your brand, it’s important to focus on quality. High-quality materials and construction can make a big difference in the perceived value of your products. Plus, customers are more likely to continue purchasing from your brand if they know they can count on a quality product and it generally becomes a recurring theme in feedback from customers.
When selecting the blank garments to customise, consider factors such as durability, comfort, and sustainability as well as shape and fit. You may also want to consider the manufacturing process and whether your products are ethically sourced.
Print design and other elements of customisation are of course key elements of creating successful apparel and t-shirts. Designs should be unique and stand out from competitors, while also being appealing to your target audience.
As mentioned colours, typography, and imagery are the basis to most apparel and t-shirts. It’s also important to consider the quantity and placements of design elements, such front, back, left chest or sleeve print, labelling, whether to be in the neck, hem or sleeve and inside neck printing. These are great ways to add value to your garments and increase the overall impact of the brand in each item.
Pricing needs to be considered also when creating apparel and t-shirts for your brand. You’ll want to ensure your it is competitive while still allowing for a profitable margin. This will generally depend more on the market you are selling into than the cost of the production and materials, so it’s crucial to be considering this from the start.
As a baseline start by considering factors such as material costs, manufacturing costs, and anything else in whole the process that creates an expense, maybe storage and fulfilment depending on your sales process. Then research the marketing and your target audience before determining your final pricing strategy. It’s important to find a balance between pricing and perceived value, whatever that might be.
Finally, as mentioned in the costings, it’s important to consider your distribution methods when. Consider where and how you will sell your products, as well as factors such as shipping and fulfilment and if you will need to pay for storage, a service that includes picking and packing, print on demand or if you will be shipping yourself.
You may want to consider selling your products through a variety of channels, such as your own website, social media platforms, and retail stores. It’s also important to have a plan in place for handling inventory and fulfilling orders in a timely and efficient manner.
It’s important to consider these five factors when creating apparel and t-shirts for your brand, they are crucial basic considerations to help your chances of success in the competitive fashion industry. Remember to stay true to your brand identity, focus on quality, create a unique and appealing design, find a competitive pricing strategy, and plan for efficient distribution.