Join the Printed Tote Bag Movement

The popularity of the humble cotton tote has been on a steady increase since 2007 when designer Anya Hindmarch teamed up with Sainbury’s in a bid to encourage a more eco friendly approach to carrier bag use. Her canvas ‘I am not a plastic bag’ tote sold out within an hour. The amount of people who actually used their purchase to lug home their weekly shopping is probably close to none (they still retail on Ebay for around £100) but they were instrumental in fuelling the tote movement.

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Brand Spotlight: Bear Swagger

Urban streetwear is perhaps one of the few trends of the last 40 years that has been able to evolve whilst maintaining its distinctive aesthetic and remaining constantly relevant. Re imagined by the likes of YMC, Joseph and Christopher Shannon at LCM AW15 shows that its reach extends to the catwalks of Fashion Week. Characterised by t-shirts and sweats and drawing inspiration from other constantly evolving cultures such as street art and music may be one of the factors that has helped it remain at the forefront of everyday urban wear.

One brand trying to put a fresh spin on streetwear is UK based Bear Swagger. Boasting collaborations with designers and illustrators around the globe their range includes everything from t-shirts and hoodies to hats and backpacks. Here at 3rd Rail HQ we’ve worked with them for a few seasons and recently finished printing some t-shirts and hoodies for their AW15 drop. The garments were printed using Plastisol inks, oil based and developed specifically for t-shirt printing they are often a favourite because they offer a bright and solid end result whilst also being highly fade resistant.

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Top 5 AW15 T-Shirt Trends

Fashion month kicked off officially last Friday with New York Fashion Week.The biggest names in the industry set to descend on the capital next Friday dressed in all their (sometimes questionable) finery. In honour of LFW we decided to look at the top menswear trends for AW15 and some of the designers that influenced them with a particular focus on t-shirts because as much as we love high fashion ultimately what most people look for are clothes that are a good balance of style and wearability.

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