Brand Spotlight: Bear Swagger
Urban streetwear is perhaps one of the few trends of the last 40 years that has been able to evolve whilst maintaining its distinctive aesthetic and remaining constantly relevant. Re imagined by the likes of YMC, Joseph and Christopher Shannon at LCM AW15 shows that its reach extends to the catwalks of Fashion Week. Characterised by t-shirts and sweats and drawing inspiration from other constantly evolving cultures such as street art and music may be one of the factors that has helped it remain at the forefront of everyday urban wear.
One brand trying to put a fresh spin on streetwear is UK based Bear Swagger. Boasting collaborations with designers and illustrators around the globe their range includes everything from t-shirts and hoodies to hats and backpacks. Here at 3rd Rail HQ we’ve worked with them for a few seasons and recently finished printing some t-shirts and hoodies for their AW15 drop. The garments were printed using Plastisol inks, oil based and developed specifically for t-shirt printing they are often a favourite because they offer a bright and solid end result whilst also being highly fade resistant.